Performance Marketing Manager

Lương: 27,000,00037,000,000 VNĐ

Địa điểm: TP. HCM - VP YODY

Phòng ban: Phòng Marketing

Hạn nộp hồ sơ: 29/11 — 31/12/2022

- Carry out the mission: Bringing Vietnamese fashion products with good materials, good service to customers in regions of Vietnam and around the world.
- Opportunity to learn and develop yourself in Marketing expertise in retail industry, Online to Offline
- Wide promotion opportunities + good benefits
- Dynamic, young, creative and progressive team
- Big budget, strategic partner with many advertising platforms, opportunity to test new advertising tools
- Clear job orientation, well-trained training program

- Formulate and execute growth strategy for digital channels
- Create and implement an acquisition marketing plan across core digital channels PPC / Paid Social / SEO and grow new underutilised channels such as Affiliates and Programmatic Display networks
- Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic, lead generation, and conversions
- Develop and deliver personalised content to targeted audience via CRM and E-commerce platforms/websites
- Develop monthly/quarterly Performance plan based on key business objectives (sales, revenue, CPA, ROAS, leads, CPL, etc)
- Integration of live dashboards – report and measure multiple campaigns across many online channels including SEO, SEM, social media, EDM, etc
- Drive volume through focusing on the bottom of the funnel and to ensure that the pages are built with conversion in mind
- Use lead-nurturing workflow tools to generate leads and converting those leads into customers
Review and understand customer needs, motivations and purchase behaviours and generate report to the wider business
- Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required
- Perform other ad-hoc projects as assigned

- At least 5 years of experience in digital media planning, including: site direct, paid search, paid social, and programmatic (both planning and buying)
- Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
- Expertly synthesize complex digital strategies and optimizations into digestible insights
- Ability to transform business numbers into actionable digital media strategy
- Ability to analyze large sets of data
- Can manage a variety of concurrent projects independently
- Has strong balance of long term thinking with short term results
- Works well in a cross functional team environment

- Year-end bonus: 02 - 03 monthly salary
- Professional development and training opportunities
- Opportunity for career growth
- Working office hours, Sunday off, 12 days of annual leave
- Pay insurance when officially according to regulations
- Free lunch allowance at the company.
- Provide computers for work 
- Celebrate birthdays, travel 1-2 times a year, enjoy special treatment policies from the company

- For more details, please contact us via g-mail: or hotline: (+84) 888 092258
- Website YODY Product:
- Website YODY Culture:

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