Responsibility

Design/Revise Loyalty Foundation Program to partly adapt business requirement overtime
Planning and delivering CRM strategies across the organization with a view to activate new users, retain existing users & win back churnersMaking sure the customer database is correctly segmented for targeted marketing activities.Designing & optimizing the marketing automation users flows for specific campaignsSet up KPIs/measurements as Monthly/Quarterly/Yearly target
Define and monitor services performance metrics to detect potential gaps
Monitor and translate customer experience metrics into in-depth insights to provide practical and actionable recommendations
Ensure User experience during User Journey meet user expectations across touchpoints
Being a part of internal CDP project: Working closely with IT Dev to ensure the availability of tracking events,
Working with BI to provide the weekly/monthly/quarterly/ by-campaign reports in time.

Requirements

Experienced at least 5 years in customer journey management or customer analysis
Highly motivated individual with skills to develop and coach team members to achieve performance expectations
Willingness to work a flexible schedule
Ability to lead team in multi-tasking, prioritization, and meeting timelines on deliverable
Ability to work at Hai Duong and Hanoi at least 2 weeks/month (in 2 months of probation)