About Company
YODY is a fashion company founded by Vietnamese in 2014, so far YODY has 250+ stores nationwide, 7 offices (Hanoi, Hai Duong, Da Nang, Ho Chi Minh), and 2 manufacturing factories. The scale of about 5000+ employees.
With the mission: bring Vietnamese fashion brands with good materials, and good services to customers in regions, regions of Vietnam and the world. Building a YODY community with a full and happy life. All YODY members are in a state of readiness and working every day to realize their desired goals.

Job Summary
Chief Marketing Officer is in charge of developing and supervising the execution of a company‘s marketing strategies and activities that align with Yody’s goals. This position will be responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross-functional teams. Additionally, the CMO stays updated on industry trends, technology and fosters innovation to drive the organization’s competitive advantage in the market.

Responsibilities
- “Listening” to the trends of the market and directing the market research efforts of the company
- Defining marketing strategies to support Yody‘s overall strategies and objectives to ensure they project Yody’s unique “voice”
- Build and develop  a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships   
- Plan, direct and coordinate marketing budgets in accordance with Yody‘s goals
- Plan campaigns to bring attention to and create interest in Yody
- Drive revenue by increasing sales through marketing activities
- Coordinate marketing efforts with Yody‘s financial and branding goals
- Perform other duties as assigned.    

Qualifications
- Bachelor‘s degree in business administration, marketing, communications or relevant field/Master‘s degree will be a plus.
- Proven experience as chief marketing officer or similar role
- Understanding of different business disciplines (IT, finance etc.).
- A leader with both creative and analytical capabilities.
- Outstanding communication (written and verbal) and interpersonal abilities
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Work location
- Hà Nội: 90 Nguyen Tuan, Thanh Xuan District, Hanoi City, Thanh Xuân.
- Hải Dương: An Dinh Street, Viet Hoa Ward, Hai Duong City, TP Hải Dương

Benefits:
- A dynamic, open, and diversity-respecting work environment that fosters a culture of continuous learning.
- Leadership trust and empowerment, enabling you to engage with and address practical challenges arising from the market.
- Rapid career development path with competitive salary.
- Year-end bonuses, ESOP bonuses based on business performance.
- Full salary during the probationary period.
- Special policies from YODY (holiday gifts, internal purchase discounts, etc.).
- Full participation in social insurance, health insurance, and unemployment insurance.
- Individual accommodation provided in Hai Duong City, with daily transportation between Hanoi and Hai Duong.
Transportation services available for YODY employees residing in the Vinhomes Oceanpark or Ecopark areas.